How to Grow and Monetize an Audience For Your Independent Production

Price: $69, includes copy of Philips' latest book "The New Now," refreshments & .pdf of workshop content

"The Day was capped off by a keynote address from Media Guru Phillip Hodgetts. He is a true Renaissance Man of the media. If you have ever been to one of his seminars, read one of his books, or his blog or heard him speak, you know what I mean."

- John Coleman, at MediaProCamp San Diego

Getting Down to Business with Philip Hodgetts

BOSFCPUG is proud to join forces with one really big brain (for rent): Philip Hodgetts!

Philip was an early pioneer and evangelist of Final Cut Pro... and then podcasting and video-casting.

Philip is a forward-thinking creative and a master of promotion. He's always on the lookout for new trends and opportunities. One trend he see, as do we all, is the commiditization of production and post production tools and skills.

Addressing this trend, Philip recently self-published his own book The New Now. Get interactive with Philip as he shares all the insights, tips, and techniques he has put into practice that became the foundation for this book.

Philip and the BOSFCPUG have created this workshop to help you navigate the visual fog created in the "video everywhere by anyone" nature of the internet.

Connect with your audience. 
Opportunities exist. 
Philip will share the know-how!

When signing up, take the time in our registration process to let Philip know what you most need to understand so he can be sure to address specific concerns.

**INCLUDED: All workshop participants will receive refreshments, a complimentary copy of Philip's latest book The New Now - How To Grow Your Production Or Post Production Business In a Changed and Changing World and a pdf copy of the presentation slides and notes.

Evening Workshop: 6:30pm - 9:30pm

Location:

New England Insititute of Art
Rooms 120-121
303 Boylston Street
Brookline, MA 02445-7638

How to Grow and Monetize an Audience For Your Independent Production

with Philip Hodgetts

Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree. Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.

Learn the common themes and how you can apply them to any independent production.

Topics to be discussed: We'll examine the ten ways to profit from distributing free content and how others have drawn income from ancilliary products, subscriptions, advertising and direct sales.

In the first part of the seminar you'll learn from the experience of others:

• When to start building an audience
• How to identify and reach your "core audience"
• How to 'Connect with Fans"
• How to create and use your evangelists
• The role of the production blog and how to build out your production website
• How to get your website found in search engines
• How to use modern PR techniques

Having built an audience it's time to monetize by:

• Learning how CwF+RtB=profits
• Monetizing free content (and even piracy)
• Examining the six most common monetizing strategies and how they apply to independent projects
• Learn which strategies have been the most effective for other projects.

All the information is liberally backed with case studies.

**INCLUDED: All workshop participants will receive refreshments, a complimentary copy of Philip's latest book The New Now - How To Grow Your Production Or Post Production Business In a Changed and Changing World and a pdf copy of the presentation slides and notes.

San Diego-based Producer/Director John Coleman has this to say about the workshop:

"The Day was capped off by a keynote address from Media Guru Phillip Hodgetts. He is a true Renaissance Man of the media. If you have ever been to one of his seminars, read one of his books, or his blog or heard him speak, you know what I mean. On this occasion his topic was "Growing An Audience for your Indy Production." Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others."

About Philip Hodgetts

Philip Hodgetts is an expert and consultant in digital production and post-production workflows, encoding, web applications, digital delivery and technology innovation. He is the President and CEO of Open Television Network, a company dedicated to making "podcasting" a professional service.

He remains President of Intelligent Assistance, Inc - a systems and technology developer - and one of the "Big Brains" of "Big Brains for Rent" consultancy. He is an experienced trainer and has written extensively online across a range of topics.

He is the co-creator of “Assisted Editing” and an expert on metadata-based postproduciton workflows.

Philip is the author of "The HD Survival Handbook"; "Awesome Titles with FCS" and "The New Now: How to grow your production or postproduction business in a changed and changing world".

He has presented at many conferences and seminars including Keynote addresses for the New York DV Show; Academy of Television Arts and Sciences' NEXT TV symposium in 2006; and the 2007 Podcast Summit at NAB as well as presented at Streaming Media East and West; NAB Post|Production, Seybold among others.